Thank you again…
…for your visit at SMTconnect 2022 – if you were one of the few who found their way to Nuremberg in this early summer week in May. We really, really appreciated every single visitor.
As you can read a little bit further down on this page, we were not overly enthusiastic about Productronica 2021 already, although the high quality of the few customers compensated us to some extent. The same can certainly not be said of SMTconnect now. In one sentence, this week was a total waste of lifetime.
Everywhere it was clearly noticeable that practically everyone involved (exhibitors, stand builders, trade fair company, even the visitors) had forgotten a great deal of their routine in the two years of absence. Rarely has a trade show been so disorganized all around as this one. It started with the unspeakable construction and dismantling passes, which were quite difficult to obtain and then were not even checked. It did not end with the chaos that broke out when visitors wanted to use their free passes to visit one of the partner trade fairs (or even to return to their own event afterwards).
The mostly empty aisles then rounded out the picture to such an extent that even we (as hard core trade show aficionados from day one) decided to serve the next SMTconnect (should it take place) with a significantly smaller team and booth.
As the now exploding business travel traffic shows, we all have obviously learned less in the last two years than what would be good for our planet. Many obviously still see a business trip as an incentive the prestige of which cannot be matched by a plain video conference. As far as attendance fairs are concerned, however, the pandemic could perhaps have been the last nail in the coffin of a dying breed that has really been driven into obsolescence by the Internet.
I wouldn’t cry too hard about it.